THE NEW BRANDING OPPORTUNITY

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Traditional marketing tactics have to be reinvented to keep up with technology and the ever evolving demographic.  HypeWifi has created a direct response marketing opportunity that gives advertisers information that has not been available through traditional means.

Our system can be used to:

·         Pre-qualify leads for your business by determining which users are meeting your specific prequalification metrics;

·         Provide valuable product feedback directly from your consumers;

·         Provide the multiple branding opportunities necessary to convert potential customers;

·         And limit potentially wasteful marketing expenditures using our innovative “Pay-per-Response” (PPR) model (See “What is PPR” below).

Our unique opportunity and our proven technology will advance your marketing efforts and provide the missing link to the demographic that has been increasingly elusive.

THE RIGHT DEMOGRAPHIC

WiFi hotspots attract the demographic most advertisers are looking for—users are typically 18-35 years of age, affluent and brand loyal. HypeWifi has created a unique branding and data collection opportunity for advertisers wanting to reach this demographic. Through HypeWifi’s delivery system, you can ask WiFi users just about anything. Our software delivers targeted advertising campaigns you create and collects the data for you in an easy-to-use and download interface. 

Once you decide to sponsor a HypeWifi hotspot (or “HypeWifi Zone”), each location provides a demographic profile that you can use to create site-specific ad campaigns containing images and questions you create.  As users frequent your sponsored WiFi Zone, behavioral data is collected that can be used to create even more targeted campaigns.

THE RIGHT LOCATION

WiFi hotspots can be located in any place people tend to wait for a period of time. HypeWifi has already installed a number of Zones in which advertisers may sponsor. HypeWifi Zones can be an effective tool for advertisers to target actual "buyers" of products they represent and gather specific information to determine how to market and what best to market within dealer/retail establishments.  Using HypeWifi’s advertising engine, advertisers (or sponsors) can gain an enormous amount of marketing and behavioral data from the campaigns they create.

WHY SPONSOR HYPEWIFI ZONES?

·         Consumers do not want to pay for WiFi access and are willing to answer a marketing question in order to access the Internet.

·         HypeWifi Zones represent a unique advertising medium that places a brand in front of WiFi users before they can access the Internet.

·         HypeWifi Zones generate instant direct response marketing feedback for their advertisers—containing not only responses to marketing questions, but also demographic and behavioral data that can be used to measure the effectiveness of branding campaigns and create more targeted campaigns shown for individual WiFi users.

·         Detailing the behavior of people who access sponsored WiFi Internet access points, HypeWifi’s service delivers accurate and comprehensive user behavioral profiles that can be downloaded from HypeWifi’s Ad Console. This data can be used to further target campaigns to users who fit within specific demographic thresholds set by the advertiser.  Data can also be used to gauge campaign effectiveness or downloaded for inclusion in custom marketing reports.

COST BENEFITS

·         HypeWifi equipment and service is provided to business location at no cost

·         Additional high bandwidth connections are provided at no cost

BENEFITS FOR AGENCIES & ADVERTISERS

·         Sponsors can create an unlimited number of marketing questions to be used in advertising campaigns

·         Sponsors can create an unlimited number of advertising campaigns that are shown to sponsored WiFi Zones or to computers fitting into a specific behavioral profile

·         Sponsors are provided with WiFi usage and behavioral data reports and direct campaign feedback (answers to their questions) to determine advertising effectiveness and new campaign possibilities

·         Sponsors can access the HypeWifi’s Behavioral Analysis Engine (BAE) and site demographic profiles when generating campaign reports to glean more specific performance data

·         Maximize advertising effectiveness with campaigns that appeals to the behavioral and attitudinal preferences of WiFi users

·         Achieve higher returns from more targeted online campaigns

HOW THE ZONES WORK

WiFi users enter the HypeWifi Zone through a web site branded with advertiser and location information.  The home page is branded with your custom advertising campaign which can be shown globally or based on customer behavioral demographics. Ad campaigns can consist of polls, questions or giveaways on the home page. Additionally, the WiFi users can become increasingly more or less qualified to view a particular campaign, which provides the advertiser the ability to terminate their campaigns to particular users, and thereby, more effectively spend their marketing dollars on other users. Our system gives the advertiser more user statistics, demographics and product sales feedback than achieved through traditional advertising.  Sponsors adopting a broader “network” base of campaigns receive additional benefits, such as usage and traffic tracking of all wifi locations sponsored and potentially the entire HypeWifi network.

DEMOGRAPHICS

HypeWifi hotspot site owners must complete a demographic and sales profile. This demographic profile can be matched with additional sales information that advertisers use to produce more comprehensive campaigns. HypeWifi Zones provide opportunities to reach customers each time a user logs in.

SECURITY

HypeWifi Zone users can elect to use our provided point-to-point encryption technology to ensure that their information is secure (HypeWifi Wireless Security). Each HypeWifi Zone is also remotely monitored 24/7 to proactively solve potential problems and provide the highest uptime possible. 

HypeWifi Ad Console features:

• Sponsored Portal Site Traffic Matrix
• Sponsored WiFi Zone detailed demographic data including age, gender, income, race, region and average sales
• Sponsored User login and traffic reports
• Global usage and behavioral data
• Site level usage and behavioral data
• User level usage and behavioral data
• Custom advertiser-defined behavioral results
• Campaign result reports
• Reach/frequency metrics
• Device and browser type reporting
• Unlimited number of marketing questions
• Unlimited number of marketing/advertising campaigns
• Proprietary campaign delivery based on site level or user demographic thresholds

What is Pay-per-Response (PPR)?

Online advertising platforms use different methods to determine who to charge for services.  Pay-per-click (PPC), Cost-per-thousand impressions (CPM), and Cost-per-acquisition (CPA) are three of the most widely used payment models.  The PPR model is unique to a service like the Hypewifi WiFi marketing network because your ad campaigns have the ability to progress along a decision tree.  As WiFi users view your campaign, their responses to the advertisements can be used to determine if the user is an individual that you are interested in.  The WiFi user’s responses can be used by the system to determine whether to continue your campaign with that user or to terminate the campaign and move to another advertiser’s campaign.  Therefore, you discontinue paying to sponsor that user and can move onto another WiFi user that is possibly more qualified for your purposes. 

An Example Decision Tree

The following example relates to a recruiting company’s campaign to gain HR leads.  It also shows the benefits of using HypeWifi’s PPR system to generate qualified leads without wasting advertising dollars.  If a WiFi user answers a question in a manner not consistent with the advertiser’s needs, the campaign is ended and additional charges can be avoided.

Question 1: What is your field of work?

            Single Choice Selection 

IT/Programmer              Go to question 2

            Banks/Financial             Go to question 7
 

            Aerospace                    Go to question 4 

            Other                            End Campaign for user

Question 2: What is your primary job function?

            Single Choice Selection 

IT/Programmer               Go to question 3

            Network Admin              Go to question 3

            Support Desk                Go to question 4

            Other                            End Campaign for user

Question 3: Would you consider working for any of the following companies?

            Multiple Choice Selection

Apple                            Go to question 5

            Accenture                     Go to question 6

            None Listed                   End Campaign for user

Question 4: Would you consider working for any of the following companies?

            Multiple Choice Selection          

            Microsoft                       Go to question 5

            None Listed                   End Campaign for user

Question 5: Would you be willing to relocate?

            Yes/No Question          

Yes                              Go to question 6

            No                                End Campaign for user

Question 6: Please enter your e-mail address, and we will contact you regarding possible employment opportunities.

            Short Answer

            Email Address               End Campaign for user

Question 7: What is your primary job function in the banking field?

            Single Choice Selection 

Customer Service                       Go to question 8

            Other                            End Campaign for user

Question 8: Are you bilingual?

            Yes/No Question          

Yes                              Go to question 9

            No                                End Campaign for user

Question 9: Please enter your e-mail address, and we will contact you regarding possible employment opportunities.

            Short Answer

            Email Address               End Campaign for user

Question 10: What is your primary job function in the aerospace field?

            Single Choice Selection 

Engineering                   Go to question 11

            Other                            End Campaign for user

Question 11: Please enter your e-mail address, and we will contact you regarding possible employment opportunities.

            Short Answer

            Email Address               End Campaign for user